Are you ready go into the depth of the brand LG? Ever wondered how did the LG logo formed? What is the LG logo meaning? You probably have products of LG in your house, and its a brand that is trustworthy. Originating from South Korea, this company has grown to become one of the oldest and widely recognized.
It’s amazing how a company can grow so much to such an extend that now its world wide famous and one of the most trusted electronics brand. Now the company sells it’s products in more than 75 countries. LG sells more than just electronics, starting from home appliances, mobility products as well as business solutions.
Lets dive into knowing the LG logo meaning!
A Little History About LG
The LG company we know now has come a long way. LG was first established in 1947, by In-hwoi Koo in South Korea. At first it wasn’t an electronics company, but a Chemical Co. Ltd. Chairman In-hwoi Koo named the company “Lucky” which sounded like “Lak Hui” means “giving joy to all”. The company named its company after Korea’s first makeup cream “Lucky Cream”.
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Later on the company sold “Lucky Toothpaste” which also became a huge success. And due to company’s success in 1974, the company changed its name to “Lucky Co. Ltd” and grew into a leading chemical company.
A company was established in 1958 called “Goldstar”. It was the first leading electronics company in Korea. Both company became leading companies in Korea and soon in 1983, both the companies merged to form “Lucky Goldstar”.
In 1995, 1st January, LG posted an ad which had a smiling face with a simple message “Happy New Year”. This ad spread curiosity among the customers. Then on 4th of January, LG posted another ad on news paper in a full page width which said “Lucky Goldstar turns into LG”. And this was the first official greeting from LG.
Then on December 31st, 2015, after 20 successful years, LG went through another transformation. The company made a custom font called “LG Smart Font”. The LG smart font was took in the emotional connection of hand written text, made it customer oriented and a new image. LG applied this font to its popular slogan “Life’s Good” for stability and unity.
The Evolution of LG Logo
First “Lucky”. (1950-1963)
The first logo of the “Lucky Co. Ltd”. A very simple design with text included, a horizontal oriented oval shape placed above a Korean black lettering in bold. The oval shape was filled with a solid red color, and the brand name was written with thin white lines. The logo was there for more than a decade.
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First Goldstar Logo (1958-1964)
It was a brand launched in 1958, Goldstar had its first logo of simple cursive wordmark with a crown-shaped icon above it. Both the elements of the logo was monochrome in color. The crown element with the wordmark balanced the whole logo brilliantly.
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Second “Lucky” Logo (1963-1978)
The original logo of Lucky, composed of red, white and black color with Korean inscription. The logo has a solid red square with a letter “L” stylized on it. The horizontal part of “L”, in fact the lower part has designed a zig-zag line. And the wordmark for the logo was in Korean which translates “Lucky” in smooth angles and straight lines.
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Second Logo of Goldstar (1964-1983)
The company change the logo concept completely in 1964. Now, it features a solid black square with a round circle containing the crown icon. The abbreviation “GS” is boldly written means “Goldstar”.
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Third “Lucky” Logo (1978-1983)
Lucky Co. Ltd. completely changed the logo. The new logo features blue, white, and black colors. A clover design was designed in a blue square on the left side, and the brand name was written in bold Korean characters is placed on the right side. This logo only lasted for 5 years.
Third Goldstar Logo (1983-1995)
Goldstar redesigned its logo and changed its color palette. The emblem remained the same, but the color turned to solid red, and the wordmark positioned beside the icon. The wordmark was a modern sans-serif typography in a soft bold style.
First Logo When “Lucky” and “Goldstar” Merged (1983-1995)
When both the companies merged together, the company turned into “Lucky Goldstar”. The logo was created in a square red colored with “L” on it and a white crown placed above the zig-zag line. The wordmark was written in Korean and was in black color with straight lines. The logo lasted until 1995.
Logo Of LG (1995-2014)
On 1st January the company name “Lucky Goldstar” was shortened to “LG”. This is when the new era of the company begin. The logo was a red circle and “LG” as light-gray wordmark on its left. The typography was in bold Helvetica font and made it looked simple. The red circle had three white lines on it. The “G” drawn around the inner edge of the circle, with “L” placed in the center, and a solid white dot, placed on the left of “L”. The composition of this created a face.
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LG (2008-2014)
In 2008, the logo had a slight change in giving the red circle a 3D look. The letters were turned slightly darker shade and the red circle was made shiny for a fancy look while the white lines were turned into silver color and the contrast was softened.
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LG (2014- 2023)
The company did another redesign to the logo, which was changing the color of the circle from fuchsia red color to burgundy, gave it a modern look. As for the lettering, they updated the font to a more modern style while retaining the same dark grey color.
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Present LG Logo (2023- Now)
In 2023, LG redesigned its logo again to a more minimalist design. The new logo is a bright scarlet red square with the thin lines making up a face, formed by the letters “L” and “G” with a solid white dot. The new logo is completely flat giving it a more clean and minimalist look.
The Meaning of LG Slogan
The slogan of LG is quite motivational and inspiring. How the slogan of LG has influenced the public is really great. The LG company’s one slogan that has been known to the world, “Life’s Good”. By that they mean, their product has emotions involved with the public, how the company has grown with people. The company also says a message by the slogan, that is even though life can be imperfect, but Life’s Good.
Conclusion
It’s impressive how this well-known company has succeeded globally. From being a makeup cream to global electronics company. Its surprising how people have grown attached to the company like if you want to buy any home electronic appliances you’d look for LG. Now you know what’s the LG logo meaning.
Hope that you learned something about the LG logo meaning.
