Ericsson Joins Avanci Video As A Licensor (2025)

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| Mark K. Miller | Add comment

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Avanci Video, a licensing solution for internet streaming services, has added Ericsson as a new licensor. Built from its ongoing investments in multimedia technologies, Ericsson owns a substantial portfolio of essential patents for video technologies. Avanci Video offers the option of a single, comprehensive license for internet streaming providers, covering the latest video technologies — AV1, H.265 (HEVC), H.266 (VVC), MPEG-DASH, and VP9.

“Spanning the relevant patent portfolios of 32 (and growing) licensors for multiple technology standards in one agreement, Avanci Video simplifies the licensing process, making it more efficient and predictable for streaming companies,” it says.

Christina Petersson,Ericsson chief intellectual property officer, says: “In today’s rapidly evolving video streaming market, there is a strong demand for simplified and efficient patent licensing solutions. By joining Avanci Video, we aim to support the industry’s need for a comprehensive approach to licensing essential video technologies. We believe Avanci Video is well-positioned to facilitate the use of cutting-edge technology, enabling streaming providers to access the latest advancements in video technologies efficiently.”

Kasim Alfalahi, Avanci CEO, adds: “We are delighted to welcome Ericsson to Avanci Video. As a long-standing leader in multimedia innovation, Ericsson increases the value of the Avanci Video license offering, bringing us closer to providing the one-stop solution that we know the market wants to help accelerate adoption of new video technologies.”

Avanci adds: “The value of one-stop licensing solutions is underscored by the rapid growth of the video streaming market, with billions of over-the-top (OTT) video users worldwide. This significant user base highlights the importance of streamlined licensing solutions to support continuing growth in the industry.”

Ericsson Joins Avanci Video As A Licensor (1)

About Mark K. Miller

Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the end of 1998, but continued his association with the company as managing editor of B&C’s new monthly tabloid magazine, Digital Television, until it ceased publication in December 1999. Mark worked with Harry Jessell to launch TVNewsCheck in 2006 (as TVNewsday) and has been its managing editor since then. He can be reached at [emailprotected].

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